Easily the most famous beach on the Gold Coast, Surfers Paradise is also easily the most popular and crowded throughout the year due to its close proximity to the main attractions and theme parks, accommodation, nightlife and entertainment hub of the Gold Coast. The name "Surfers Paradise" can be deceiving however; while Surfers' beach is definitely one of the most beautiful on the Gold Coast and if not, the world, the conditions for actual surfing are no better (and often far worse) than other Gold Coast-area alternatives such as Kirra, Duranbah and Burleigh Heads. Being situated a mere 100m walk from a huge range of restaurants, shopping outlets and fast food chains means that what Surfers Paradise beach lacks in big waves it more than makes up for in convenience, and its location near so many resorts and holiday apartment buildings makes it a hugely popular location to while away weekends either lazing on the beach or enjoying the great swimming conditions. The beach is also regularly and heavily patrolled by Surf Life Saving volunteers, and its foreshore has undergone a major recent redevelopment that has helped spruce up its presentation even more. Much like the city of Surfers Paradise itself, the beach is aimed mainly towards the international, tourist, and "young adult" crowds.